Marketing research : text with cases
| Main Author: | |
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| Format: | Book |
| Published: |
Reston, Va. :
Reston ,
c1983
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| Subjects: |
| Physical Description: | xx, 380 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0835942597 |