Essentials of new product management

Bibliographic Details
Main Authors: Urban, Glen L. (Author), Dholakia, Nikhilesh , 1947- (Author), Hauser, John R. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1987
Subjects:
Description
Physical Description:x, 340 p. : ill. ; ; 24 cm.
Bibliography:Includes index
ISBN:013286584X