Managing new products : competing through excellence

Bibliographic Details
Main Author: Kuczmarski, Thomas D. , 1951- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1988
Subjects:

MARC

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020 |a 0135507162 
090 0 0 |a HF5415.153   |b .K83 1988 
100 0 |a Kuczmarski, Thomas D. ,   |d 1951- ,   |e author 
245 0 0 |a Managing new products :   |b competing through excellence   |c Thomas D. Kuczmarski 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1988 
300 |a xv, 304 p. :   |b ill. ; ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Marketing 
650 0 |a New products 
650 0 |a Product management 
999 |a 1000017835   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus