Managing new products competing through excellence

Bibliographic Details
Main Author:	Kuczmarski, Thomas D. 1951- (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1988
Subjects:	Marketing New products Product management

MARC


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020			\|a 0135507162
090	0	0	\|a HF5415.153 \|b .K83 1988
100	0		\|a Kuczmarski, Thomas D. \|d 1951- \|e author
245	0	0	\|a Managing new products \|b competing through excellence \|c Thomas D. Kuczmarski
260	2		\|a Englewood Cliffs, NJ \|b Prentice-Hall \|c c1988
300			\|a xv, 304 p. \|b ill. ; \|c 24 cm.
650		0	\|a Marketing
650		0	\|a New products
650		0	\|a Product management
999			\|a 1000017835 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus