Managing new products competing through excellence

Bibliographic Details
Main Author:	Kuczmarski, Thomas D. 1951- (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1988
Subjects:	Marketing New products Product management

Description
Physical Description:	xv, 304 p. ill. ; 24 cm.
ISBN:	0135507162

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