New products management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1987
|
| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxi, 584 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliography (p. 569-571) and index |
| ISBN: | 0256036411 |