New products management
| Main Author: | |
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| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1987
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| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxi, 584 p. ill. 24 cm |
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| ISBN: | 0256036411 |