Profitable product management

Bibliographic Details
Main Author: Ward, John (Author)
Corporate Author: Institute of Marketing
Format: Book
Published: London : Heineman , 1984
Subjects:

MARC

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245 0 0 |a Profitable product management   |c John Ward 
260 2 |a London :   |b Heineman ,   |c 1984 
300 |a xii, 273 p. :   |b ill. ; ;   |c 24 cm. 
501 |a "Published on behalf of the Institute of Marketing." 
504 |a Includes index 
650 0 |a Product management 
710 0 0 |a Institute of Marketing 
999 |a 1000017827   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017828   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus