Strategic marketing problems : cases and comments

Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format:	Book
Published:	Boston, Mass. : Allyn and Bacon , c1987
Edition:	4th ed
Subjects:	Marketing > Decision-making > Case studies Marketing > Management > Case studies

Strategic marketing problems : cases and comments by Kerin, Roger A., Peterson, Robert A.

Published 1998