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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011422 |
| 005 |
20080630093000.0 |
| 008 |
021119s1987 |
| 020 |
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|a 020510553X (International ed.)
|
| 020 |
|
|
|z 0205103332
|
| 090 |
0 |
0 |
|a HF5415.135
|b .K47 1987
|
| 100 |
1 |
|
|a Kerin, Roger A. ,
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing problems :
|b cases and comments
|c Roger A. Kerin, Robert A. Peterson
|
| 250 |
|
|
|a 4th ed
|
| 260 |
2 |
|
|a Boston, Mass. :
|b Allyn and Bacon ,
|c c1987
|
| 300 |
|
|
|a xv, 735 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references
|
| 650 |
|
0 |
|a Marketing
|x Decision-making
|v Case studies
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Peterson, Robert A. ,
|e author
|
| 999 |
|
|
|a 1000017822
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|