Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format: Book
Published: Boston, Mass. : Allyn and Bacon , c1987
Edition:4th ed
Subjects:
Marketing > Decision-making > Case studies
Marketing > Management > Case studies
Description
Physical Description:xv, 735 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references
ISBN:020510553X (International ed.)

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