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| 008 |
021119s1991 |
| 020 |
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|a 0256087938
|
| 090 |
0 |
0 |
|a HF5415.135
|b .C72 1991
|
| 100 |
0 |
|
|a Cravens, David W. ,
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens
|
| 250 |
|
|
|a 3rd ed
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c c1991
|
| 300 |
|
|
|a xxvii, 833 p. :
|b ill. ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 999 |
|
|
|a 1000017821
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|