Strategic marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
c1991
|
| Edition: | 3rd ed |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxvii, 833 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256087938 |