APA (7th ed.) Citation

Cravens, D. W. (1991). Strategic marketing (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 3rd ed. Homewood, Ill.: Irwin, 1991.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 3rd ed. Irwin, 1991.

Warning: These citations may not always be 100% accurate.