Marketing management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1985
|
| Series: | The Irwin series in marketing
|
| Subjects: |
Table of Contents:
- v. 1. Principles, analysis, and applications
- v. 2. Strategy, planning, and implementation
- v. 3. From theory to practice.