|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011419 |
| 005 |
20070306093000.0 |
| 008 |
021119s1985 |
| 020 |
|
|
|a 0256031533 ,
|c v. l
|
| 050 |
0 |
0 |
|a HF5415.13
|b .S5 1985
|
| 090 |
0 |
0 |
|a HF5415.13
|b .S5 1985
|
| 100 |
0 |
|
|a Shapiro, Benson P. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing management
|c Benson P. Shapiro, Robert J. Dolan, John A. Quelch
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1985
|
| 300 |
|
|
|a v. <1-3 > :
|b ill. ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographies
|
| 505 |
|
|
|a v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Dolan, Robert J. ,
|e author
|
| 700 |
0 |
|
|a Quelch, John A. ,
|e author
|
| 999 |
|
|
|a 1000017813
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|