Shapiro, B. P., Dolan, R. J., & Quelch, J. A. (1985). Marketing management. Irwin.
Chicago Style (17th ed.) CitationShapiro, Benson P., Robert J. Dolan, and John A. Quelch. Marketing Management. Homewood, Ill.: Irwin, 1985.
MLA (9th ed.) CitationShapiro, Benson P., et al. Marketing Management. Irwin, 1985.
Warning: These citations may not always be 100% accurate.