Introduction to marketing management text and cases

QR Code

Introduction to marketing management text and cases

Bibliographic Details
Main Authors:	Scott, James Dacon (Author), Taylor, James R. (James Ronald) 1938- (Author), Warshaw, Martin R. (Author)
Format:	Book
Published:	Homewood, Ill. Irwin 1985.
Edition:	5th ed.
Subjects:	Marketing > Management Marketing > Management > Case studies

Similar Items

Marketing management text and cases
by: Dalrymple, Douglas J., et al.
Published: (2000)

Marketing management
by: Peter, J. Paul, et al.
Published: (1986)

Marketing management knowledge and skills
by: Peter, J. Paul, et al.
Published: (2013)

Marketing management knowledge and skills
by: Peter, J. Paul, et al.
Published: (2007)

Marketing management
by: Czinkota, Michael R., et al.
Published: (2001)

Marketing management strategy and cases
by: Dalrymple, Douglas J., et al.
Published: (1986)

Marketing management knowledge and skills
by: Peter, J. Paul, et al.
Published: (2007)

Readings and cases in marketing management
by: Burns, Alvin C., et al.
Published: (1987)

Industrial marketing management : text and cases
by: Haas, Robert W.
Published: (1992)

Problems in marketing
by: Corey, E. Raymond, et al.
Published: (1981)

Cases in marketing management
by: Bernhardt, Kenneth L. 1944-, et al.
Published: (1985)

Strategic market planning problems and analytical approaches
by: Abell, Derek F. 1938-, et al.
Published: (1979)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1991)

Marketing research an applied approach
by: Kinnear, Thomas C. 1943-, et al.
Published: (1987)

Marketing research an applied approach
by: Kinnear, Thomas C. 1943-, et al.
Published: (1983)

Marketing research an applied approach
by: Kinnear, Thomas C. 1943-, et al.
Published: (1996)

Marketing strategy
by: Ferrell, O. C., et al.
Published: (2011)

Cases in marketing management and strategy an Asia-Pacific perspective
by: Quelch, John A.
Published: (1996)

Essentials of marketing : text and cases
by: Lancaster, Geoff, et al.
Published: (1999)

Decisions in marketing : cases and text
by: Ring, Lawrence J.
Published: (1984)

Cases in marketing strategy
by: Hise, Richard T., et al.
Published: (1984)

Marketing research information for decision making
by: Cox, Eli Peace
Published: (1979)

More marketing management cases in Malaysia
by: Sieh, Lee Mei Ling
Published: (1999)

Strategic marketing problems cases and comments
by: Kerin, Roger A., et al.
Published: (1987)

Strategic marketing problems cases and comments
by: Kerin, Roger A., et al.
Published: (1998)

Promotional strategy managing the marketing communications process
by: Engel, James F., et al.
Published: (1983)

Strategic marketing
by: Cravens, David W.
Published: (2000)

Strategic marketing
by: Cravens, David W., et al.
Published: (2006)

Cases and classics in marketing management
by: Gaedeke, Ralph M., et al.
Published: (1986)

Strategic marketing David W.Cravens,Nigel F. Piercy
by: Cravens, David W., et al.
Published: (2006)

Cases in strategic marketing management business strategies in Muslim countries
by: Quelch, John A.
Published: (2001)

Business marketing management B2B
by: Hutt, Michael D., et al.
Published: (2010)

Marketing in action readings and cases
by: Cravens, David W., et al.
Published: (1986)

Marketing research text with cases
by: Barker, Raymond F.
Published: (1983)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1981)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1991)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1977)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1972)

Strategic marketing management cases
by: Cravens, David W., et al.
Published: (1996)

Marketing management foundations and practices
by: Lazer, William, et al.
Published: (1983)