Introduction to marketing management : text and cases

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Introduction to marketing management : text and cases

Bibliographic Details
Main Authors:	Scott, James Dacon (Author), Taylor, James R. [ (James Ronald)] , 1938- (Author), Warshaw, Martin R. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , 1985.
Edition:	5th ed.
Subjects:	Marketing > Management Marketing > Management > Case studies

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