Introduction to marketing management text and cases

Bibliographic Details
Main Authors: Scott, James Dacon (Author), Taylor, James R. (James Ronald) 1938- (Author), Warshaw, Martin R. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1985.
Edition:5th ed.
Subjects:

MARC

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100 0 |a Scott, James Dacon  |e author 
245 0 0 |a Introduction to marketing management   |b text and cases   |c James D. Scott, Martin R. Warshaw, James R. Taylor. 
250 |a 5th ed. 
260 2 |a Homewood, Ill.   |b Irwin  |c 1985. 
300 |a xviii, 818 p.   |b ill. ;  |c 25 cm. 
650 0 |a Marketing  |x Management 
650 0 |a Marketing  |x Management  |v Case studies 
700 0 |a Taylor, James R.  |q (James Ronald)  |d 1938-  |e author 
700 0 |a Warshaw, Martin R.  |e author 
999 |a 1000064632  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus