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|a 025603236X
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| 050 |
0 |
0 |
|a HF5415.13
|b .S36 1985
|
| 090 |
0 |
0 |
|a HF5415.13
|b .S36 1985
|
| 100 |
0 |
|
|a Scott, James Dacon ,
|e author
|
| 245 |
0 |
0 |
|a Introduction to marketing management :
|b text and cases
|c James D. Scott, Martin R. Warshaw, James R. Taylor.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1985.
|
| 300 |
|
|
|a xviii, 818 p. :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
0 |
|
|a Taylor, James R. [
|q (James Ronald)] ,
|d 1938- ,
|e author
|
| 700 |
0 |
|
|a Warshaw, Martin R. ,
|e author
|
| 999 |
|
|
|a 1000064632
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|