Introduction to marketing management text and cases
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1985.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xviii, 818 p. ill. ; 25 cm. |
|---|---|
| ISBN: | 025603236X |