Scott, J. D., Taylor, J. R., & Warshaw, M. R. (1985). Introduction to marketing management: Text and cases (5th ed.). Irwin.
Chicago Style (17th ed.) CitationScott, James Dacon, James R. Taylor, and Martin R. Warshaw. Introduction to Marketing Management: Text and Cases. 5th ed. Homewood, Ill: Irwin, 1985.
MLA (9th ed.) CitationScott, James Dacon, et al. Introduction to Marketing Management: Text and Cases. 5th ed. Irwin, 1985.
Warning: These citations may not always be 100% accurate.