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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011417 |
| 005 |
20070821093000.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0256031614 ,
|c pbk.
|
| 050 |
0 |
0 |
|a HF5415.13
|b .R422 1987
|
| 090 |
0 |
0 |
|a HF5415.13
|b .R422 1987
|
| 245 |
0 |
0 |
|a Readings and cases in marketing management
|c edited by Alvin C. Burns, David W. Cravens
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1987.
|
| 300 |
|
|
|a xv, 443 p. :
|b ill. ; ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
0 |
|
|a Burns, Alvin C. ,
|e author
|
| 700 |
0 |
|
|a Cravens, David W. ,
|e author
|
| 999 |
|
|
|a 1000017809
|b Book
|c Close Access
|e Gong Badak Campus
|