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| LEADER |
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| 001 |
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| 008 |
021119n |
| 020 |
|
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|a 0256031614
|c pbk.
|
| 050 |
0 |
0 |
|a HF5415.13
|b .R422 1987
|
| 090 |
0 |
0 |
|a HF5415.13
|b .R422 1987
|
| 245 |
0 |
0 |
|a Readings and cases in marketing management
|c edited by Alvin C. Burns, David W. Cravens
|
| 260 |
2 |
|
|a Homewood, Ill.
|b Irwin
|c 1987.
|
| 300 |
|
|
|a xv, 443 p.
|b ill. ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
0 |
|
|a Burns, Alvin C.
|e author
|
| 700 |
0 |
|
|a Cravens, David W.
|e author
|
| 999 |
|
|
|a 1000017809
|b Book
|c Close Access
|e Gong Badak Campus
|