Readings and cases in marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1987.
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| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xv, 443 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256031614 , |