APA (7th ed.) Citation

Burns, A. C., & Cravens, D. W. (1987). Readings and cases in marketing management. Irwin.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and David W. Cravens. Readings and Cases in Marketing Management. Homewood, Ill.: Irwin, 1987.

MLA (9th ed.) Citation

Burns, Alvin C., and David W. Cravens. Readings and Cases in Marketing Management. Irwin, 1987.