A preface to marketing management

Bibliographic Details
Main Authors: Tarpey, Lawrence X. (Author), Donnelly, James H. (Author), Peter, J. Paul (Author)
Format: Book
Published: Plano, Tex. Business Publications 1982
Edition:Rev. ed
Subjects:

MARC

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008 021119s1982
020 |a 0256027129 
090 0 0 |a HF5415.13  |b .P39 1982 
100 0 |a Tarpey, Lawrence X.  |e author 
245 1 2 |a A preface to marketing management  |c J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 
250 |a Rev. ed 
260 2 |a Plano, Tex.  |b Business Publications  |c 1982 
300 |a xii, 275 p.  |b ill.  |c 23 cm 
650 0 |a Marketing  |x Management 
700 1 |a Donnelly, James H.  |e author 
700 1 |a Peter, J. Paul  |e author 
999 |a 1000017803  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus