A preface to marketing management
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Plano, Tex. :
Business Publications ,
1982
|
| Edition: | Rev. ed |
| Subjects: |
| Physical Description: | xii, 275 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256027129 |