Marketing management

Bibliographic Details
Main Authors:	Park, C. Whan (Author), Zaltman, Gerald (Author)
Format:	Book
Published:	Chicago Dryden Press c1987.
Subjects:	Marketing > Management

MARC


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100	0		\|a Park, C. Whan \|e author
245	0	0	\|a Marketing management \|c C. Whan Park, Gerald Zaltman.
260	2		\|a Chicago \|b Dryden Press \|c c1987.
300			\|a xvi, 656 p., [8] p. of plates \|b ill. (some col.) ; \|c 24 cm.
650		0	\|a Marketing \|x Management
700	0		\|a Zaltman, Gerald \|e author
999			\|a 1000017801 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus