Marketing management

Bibliographic Details
Main Authors: Park, C. Whan (Author), Zaltman, Gerald (Author)
Format: Book
Published: Chicago : Dryden Press , c1987.
Subjects:

MARC

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100 0 |a Park, C. Whan ,   |e author 
245 0 0 |a Marketing management   |c C. Whan Park, Gerald Zaltman. 
260 2 |a Chicago :   |b Dryden Press ,   |c c1987. 
300 |a xvi, 656 p., [8] p. of plates :   |b ill. (some col.) ; ;   |c 24 cm. 
500 |a Includes index 
650 0 |a Marketing   |x Management 
700 0 |a Zaltman, Gerald ,   |e author 
999 |a 1000017801   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus