APA (7th ed.) Citation

Park, C. W., & Zaltman, G. (1987). Marketing management. Dryden Press.

Chicago Style (17th ed.) Citation

Park, C. Whan, and Gerald Zaltman. Marketing Management. Chicago: Dryden Press, 1987.

MLA (9th ed.) Citation

Park, C. Whan, and Gerald Zaltman. Marketing Management. Dryden Press, 1987.

Warning: These citations may not always be 100% accurate.