Strategic marketing management an integrated approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Tulsa, Okla.
PennWell Books
c1983.
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000011413 | ||
| 008 | 021119n | ||
| 020 | |a 0878142045 | ||
| 050 | 0 | 0 | |a HF5415.13 |b .N44 |
| 090 | 0 | 0 | |a HF5415.13 |b .N44 |
| 100 | 0 | |a Neidell, Lester A. |e author | |
| 245 | 0 | 0 | |a Strategic marketing management |b an integrated approach |c Lester A. Neidell. |
| 260 | 2 | |a Tulsa, Okla. |b PennWell Books |c c1983. | |
| 300 | |a xiii, 546 p. |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Marketing |x Management | |
| 999 | |a 1000017800 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||