Strategic marketing management : an integrated approach

Bibliographic Details
Main Author: Neidell, Lester A. (Author)
Format: Book
Published: Tulsa, Okla. : PennWell Books , c1983.
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011413
005 20021119093000.0
008 021119n
020 |a 0878142045 
050 0 0 |a HF5415.13   |b .N44 
090 0 0 |a HF5415.13   |b .N44 
100 0 |a Neidell, Lester A. ,   |e author 
245 0 0 |a Strategic marketing management :   |b an integrated approach   |c Lester A. Neidell. 
260 2 |a Tulsa, Okla. :   |b PennWell Books ,   |c c1983. 
300 |a xiii, 546 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes index 
650 0 |a Marketing   |x Management 
999 |a 1000017800   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus