Strategic marketing management : an integrated approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Tulsa, Okla. :
PennWell Books ,
c1983.
|
| Subjects: |
| Physical Description: | xiii, 546 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0878142045 |