Marketing : principles and strategy

Bibliographic Details
Main Authors: Mason, Joseph Barry (Author), Ezell, Hazel F. (Author)
Format: Book
Published: Plano, Tex. : Business Publications , 1987.
Subjects:

MARC

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020 |a 0256029393 
090 0 0 |a HF5415   |b .M3323 1987 
100 0 |a Mason, Joseph Barry ,   |e author 
245 0 0 |a Marketing :   |b principles and strategy   |c J. Barry Mason, Hazel F. Ezell. 
260 2 |a Plano, Tex. :   |b Business Publications ,   |c 1987. 
300 |a xvii, 810 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographies and index 
650 0 |a Marketing 
700 0 |a Ezell, Hazel F. ,   |e author 
999 |a 1000017794   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017795   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus