Marketing : principles and strategy
| Main Authors: | , |
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| Format: | Book |
| Published: |
Plano, Tex. :
Business Publications ,
1987.
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| Subjects: |
| Physical Description: | xvii, 810 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0256029393 |