The marketing audit workbook

Bibliographic Details
Main Author: Macdonald, Charles R. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Institute for Business Planning , 1982
Subjects:

MARC

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008 021119s1982
020 |a 0876243642 
090 0 0 |a HF5415.13   |b .M25 1982 ff 
100 0 |a Macdonald, Charles R. ,   |e author 
245 1 4 |a The marketing audit workbook   |c Charles R. Macdonald 
260 2 |a Englewood Cliffs, NJ :   |b Institute for Business Planning ,   |c 1982 
300 |a xxi, 446 p. :   |b ill. ;   |c 29 cm. 
500 |a Previously published as: 24 ways to greater business productivity. c1982 
650 0 |a Marketing audits 
999 |a 1000033342   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus