Marketing strategy and plans

Bibliographic Details
Main Authors: Luck, David Johnston (Author), Ferrell, O. C. (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1985
Edition:2nd ed.
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011408
008 021119s1985
020 |a 0135583624 
043 0 0 |a n-us--- 
050 0 0 |a HF5415.13  |b .L82 1985 
090 0 0 |a HF5415.13  |b .L82 1985 
100 0 |a Luck, David Johnston  |e author 
245 0 0 |a Marketing strategy and plans   |c David J. Luck, O.C. Ferrell. 
250 |a 2nd ed. 
260 2 |a Englewood Cliffs, NJ  |b Prentice-Hall  |c c1985 
300 |a xvi, 591 p.   |b ill. ;  |c 25 cm. 
650 0 |a Marketing  |z United States  |x Management 
650 0 |a Marketing  |z United States  |x Management  |v Case studies 
700 0 |a Ferrell, O. C.  |e author 
999 |a 1000017790  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus