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| 001 |
0000011408 |
| 005 |
20210121093000.0 |
| 008 |
021119s1985 |
| 020 |
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|a 0135583624
|
| 043 |
0 |
0 |
|a n-us---
|
| 050 |
0 |
0 |
|a HF5415.13
|b .L82 1985
|
| 090 |
0 |
0 |
|a HF5415.13
|b .L82 1985
|
| 100 |
0 |
|
|a Luck, David Johnston ,
|e author
|
| 245 |
0 |
0 |
|a Marketing strategy and plans
|c David J. Luck, O.C. Ferrell.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1985
|
| 300 |
|
|
|a xvi, 591 p. :
|b ill. ; ;
|c 25 cm.
|
| 500 |
|
|
|a Includes index
|
| 504 |
|
|
|a Bibliography: p. 570-577
|
| 650 |
|
0 |
|a Marketing
|z United States
|x Management
|
| 650 |
|
0 |
|a Marketing
|z United States
|x Management
|v Case studies
|
| 700 |
0 |
|
|a Ferrell, O. C. ,
|e author
|
| 999 |
|
|
|a 1000017790
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|