Marketing strategy and plans
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1985
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xvi, 591 p. : ill. ; ; 25 cm. |
| Bibliography: | Bibliography: p. 570-577 |
| ISBN: | 0135583624 |