Marketing strategy and plans

Marketing strategy and plans

Bibliographic Details
Main Authors: Luck, David Johnston (Author), Ferrell, O. C. (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1985
Edition:2nd ed.
Subjects:
Marketing > United States > Management
Marketing > United States > Management > Case studies
Description
Physical Description:xvi, 591 p. ill. ; 25 cm.
ISBN:0135583624

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