APA (7th ed.) Citation

Luck, D. J., & Ferrell, O. C. (1985). Marketing strategy and plans (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston, and O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Englewood Cliffs, NJ: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Luck, David Johnston, and O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Prentice-Hall, 1985.