Marketing management : foundations and practices

Bibliographic Details
Main Authors: Lazer, William (Author), Culley, James D. (Author)
Format: Book
Published: Boston, Mass. : Houghton Mifflin , c1983.
Subjects:

MARC

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245 0 0 |a Marketing management :   |b foundations and practices   |c William Lazer, James D. Culley. 
260 2 |a Boston, Mass. :   |b Houghton Mifflin ,   |c c1983. 
300 |a xxiv, 869 p. :   |b ill. ; ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
700 0 |a Culley, James D. ,   |e author 
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