Marketing management : foundations and practices
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, Mass. :
Houghton Mifflin ,
c1983.
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| Subjects: |
| Physical Description: | xxiv, 869 p. : ill. ; ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0395327164 |