Marketing management foundations and practices

Marketing management foundations and practices

Bibliographic Details
Main Authors: Lazer, William (Author), Culley, James D. (Author)
Format: Book
Published: Boston, Mass. Houghton Mifflin c1983.
Subjects:
Marketing > Management
Description
Physical Description:xxiv, 869 p. ill. ; 24 cm.
ISBN:0395327164

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