Marketing management : analysis, planning, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London Englewood Cliffs, N.J. :
Prentice-Hall ,
c1984
|
| Edition: | 5th ed |
| Subjects: |
MARC
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| 001 | 0000011406 | ||
| 005 | 20210415093000.0 | ||
| 020 | |a 0135580242 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .K674 1984 |
| 100 | 0 | |a Kotler, Philip , |e author | |
| 245 | 0 | 0 | |a Marketing management : |b analysis, planning, and control |c Philip Kotler |
| 250 | |a 5th ed | ||
| 260 | 2 | |a London |a Englewood Cliffs, N.J. : |b Prentice-Hall , |c c1984 | |
| 300 | |a xxi, 792 p. : |b ill. ; |c 25 c. | ||
| 650 | 0 | |a Marketing |x Management | |
| 999 | |a 1000056609 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||