Marketing management : analysis, planning, and control
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| Format: | Book |
| Published: |
London Englewood Cliffs, N.J. :
Prentice-Hall ,
c1984
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| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xxi, 792 p. : ill. ; 25 c. |
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| ISBN: | 0135580242 |