Marketing management : analysis, planning, and control

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1976
Edition:3d ed
Subjects:

MARC

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245 0 0 |a Marketing management :   |b analysis, planning, and control   |c Philip Kotler 
250 |a 3d ed 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1976 
300 |a xi, 529 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
999 |a 1000017847   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus