Marketing management : analysis, planning, and control
| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1976
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| Edition: | 3d ed |
| Subjects: |
| Physical Description: | xi, 529 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0135579597 |