Marketing management : analysis, planning, and control

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1980
Edition:4th ed
Subjects:

MARC

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300 |a xi, 722 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and indexes 
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