Kotler, P. (1980). Marketing management: Analysis, planning, and control (4th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. 4th ed. Englewood Cliffs, NJ: Prentice-Hall, 1980.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. 4th ed. Prentice-Hall, 1980.
Warning: These citations may not always be 100% accurate.