Strategic market planning : problems and analytical approaches

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Strategic market planning : problems and analytical approaches

Bibliographic Details
Main Authors:	Abell, Derek F. , 1938- (Author), Hammond, John S. , 1937- (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1979
Subjects:	Marketing > Management Marketing > Management > Case studies

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