Strategic market planning problems and analytical approaches

Bibliographic Details
Main Authors: Abell, Derek F. 1938- (Author), Hammond, John S. 1937- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1979
Subjects:

MARC

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090 0 0 |a HF5415.13  |b .A24 
100 0 |a Abell, Derek F.  |d 1938-  |e author 
245 0 0 |a Strategic market planning   |b problems and analytical approaches   |c Derek F. Abell, John S. Hammond 
260 2 |a Englewood Cliffs, NJ  |b Prentice-Hall  |c c1979 
300 |a xii, 527 p.   |b ill. ;  |c 24 cm. 
650 0 |a Marketing  |x Management 
650 0 |a Marketing  |x Management  |v Case studies 
700 0 |a Hammond, John S.  |d 1937-  |e author 
999 |a 1000017518  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus