Strategic market planning : problems and analytical approaches

Bibliographic Details
Main Authors: Abell, Derek F. , 1938- (Author), Hammond, John S. , 1937- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1979
Subjects:

MARC

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050 0 0 |a HF5415.13   |b .A24 
090 0 0 |a HF5415.13   |b .A24 
100 0 |a Abell, Derek F. ,   |d 1938- ,   |e author 
245 0 0 |a Strategic market planning :   |b problems and analytical approaches   |c Derek F. Abell, John S. Hammond 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1979 
300 |a xii, 527 p. :   |b ill. ; ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
650 0 |a Marketing   |x Management   |v Case studies 
700 0 |a Hammond, John S. ,   |d 1937- ,   |e author 
999 |a 1000017518   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus