Strategic market planning problems and analytical approaches

Bibliographic Details
Main Authors: Abell, Derek F. 1938- (Author), Hammond, John S. 1937- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1979
Subjects:
Description
Physical Description:xii, 527 p. ill. ; 24 cm.
ISBN:013851089X