Marketing channels

Bibliographic Details
Main Authors: Boone, Louis E. (Author), Johnson, James C. , 1944- (Author)
Format: Book
Published: Morristown, N.J. : General Learning Press , c1973
Series:General Learning Press marketing series
Subjects:
Description
Physical Description:xiii, 517 p. ; 23 cm.
Bibliography:Includes bibliography (p. 501-515)