Marketing management : strategies and programs

QR Code

Marketing management : strategies and programs

Show other versions (1)

Bibliographic Details
Main Authors:	Guiltinan, Joseph P. (Author), Paul, Gordon W. (Author)
Format:	Book
Published:	New York : McGraw-Hill , c1991.
Edition:	4th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management

Similar Items

Marketing management : strategies and programs
by: Guiltinan, Joseph P., et al.
Published: (1997)

Marketing : contemporary concepts and practices
by: Schoell, William F., et al.
Published: (1988)

Marketing : contemporary concepts and practices
by: Schoell, William F., et al.
Published: (1995)

Marketing strategy : the difference between marketing and markets
by: Fifield, Paul
Published: (2007)

Marketing management
by: Shapiro, Benson P., et al.
Published: (1985)

Marketing management : strategy and cases
by: Dalrymple, Douglas J., et al.
Published: (1986)

Marketing management
by: Peter, J. Paul, et al.
Published: (1986)

Marketing management
by: Bagozzi, Richard P.
Published: (1998)

Marketing management : strategy and action
by: Assael, Henry
Published: (1985)

Marketing management and strategy
by: Doyle, Peter
Published: (1998)

Marketing management : knowledge and skills
by: Peter, J. Paul, et al.
Published: (2007)

Marketing management : knowledge and skills
by: Peter, J. Paul, et al.
Published: (2013)

Industrial marketing management
by: Haas, Robert W.
Published: (1982)

Marketing management
by: Shapiro, Benson P., et al.
Published: (1985)

Marketing
by: Lamb, Charles W., et al.
Published: (2010)

Marketing management
by: Cravens, David W., et al.
Published: (1987)

Marketing management : a strategic planning approach
by: Buell, Victor P.
Published: (1984)

Marketing : principles and strategies
by: Schewe, Charles D. , 1942-
Published: (1987)

Marketing management : a strategic, decision-making approach
by: Mullins, John W.
Published: (2005)

Marketing management : concepts, practice, and cases
by: Haas, Robert W., et al.
Published: (1983)

Essentials of marketing
by: Lamb, Charles W., et al.
Published: (2009)

Marketing management : an Asian perspective
by: Kotler, Philip
Published: (1999)

Marketing management : an Asian perspective
by: Kotler, Philip
Published: (2006)

Marketing management : an Asian perspective
by: Kotler, Philip
Published: (2006)

Marketing management : an Asian perspective
by: Kotler, Philip
Published: (2012)

Marketing management
by: Czinkota, Michael R., et al.
Published: (2001)

A preface to marketing management
by: Peter, J. Paul, et al.
Published: (2006)

A Preface to marketing management
by: Peter, J. Paul, et al.
Published: (2008)

Marketing management
by: Park, C. Whan, et al.
Published: (1987)

Marketing management
by: Kotler, Philip
Published: (2000)

Marketing management
by: Winer, Russell S.
Published: (2000)

Marketing management
by: Kotler, Philip, et al.
Published: (2009)

Marketing management
by: Kotler, Philip, et al.
Published: (2006)

Managing marketing
by: Palmer, Roger [ (Roger A.)], et al.
Published: (2007)

Marketing management
by: Kotler, Philip, et al.
Published: (2009)

Marketing management
by: Kotler, Philip, et al.
Published: (2012)

Marketing management
by: Kotler, Philip, et al.
Published: (2009)

Marketing knowledge management : managing knowledge in market oriented companies
by: Troilo, Gabriele
Published: (2006)

Readings and cases in marketing management
by: Burns, Alvin C., et al.
Published: (1987)

A preface to marketing management
by: Tarpey, Lawrence X., et al.
Published: (1982)