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|a 0070489424
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| 050 |
0 |
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|a HF5415.13
|b .G84 1990
|
| 090 |
0 |
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|a HF5415.13
|b .G84 1990
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| 100 |
0 |
|
|a Guiltinan, Joseph P. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing management :
|b strategies and programs
|c Joseph P. Guiltinan, Gordon W. Paul.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1991.
|
| 300 |
|
|
|a xvii, 449 p. :
|b col. ill. ; ;
|c 25 cm.
|
| 440 |
0 |
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Paul, Gordon W. ,
|e author
|
| 999 |
|
|
|a 1000017772
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|