Marketing management strategies and programs
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
c1991.
|
| Edition: | 4th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xvii, 449 p. col. ill. ; 25 cm. |
|---|---|
| ISBN: | 0070489424 |