Magnet marketing : the ultimate strategy for attracting and holding customers

Bibliographic Details
Main Authors: Graham, John R. [ (John Rushton)] , 1931- (Author), Bennett, Steven J. , 1951- (Author)
Format: Book
Published: New York : John Wiley , c1991
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011398
005 20170219.0
008 021119s1991
020 |a 0471526487 ,   |c alk. paper 
090 0 0 |a HF5415.13   |b .G68 
100 0 |a Graham, John R. [  |q (John Rushton)] ,   |d 1931- ,   |e author 
245 0 0 |a Magnet marketing :   |b the ultimate strategy for attracting and holding customers   |c John R. Graham with Steven J. Bennett 
260 2 |a New York :   |b John Wiley ,   |c c1991 
300 |a xiv, 242 p. ; ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Consumer satisfaction 
650 0 |a Customer services 
650 0 |a Marketing   |x Management 
700 0 |a Bennett, Steven J. ,   |d 1951- ,   |e author 
999 |a 1000017771   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus